AEO and GEO: get cited in AI answers
More and more searches end with an answer from AI, not a click. Answer Engine Optimization (AEO), also called Generative Engine Optimization (GEO), makes your business one of the sources those answers are built from.
This page is also available in Greek (Ελληνικά).
What we do
- Answer-first content: pages that start with a clear, quotable answer to the question they cover.
- Structured data: Organization, Service, FAQPage, DefinedTerm and other schema that matches visible content.
- Entity consistency: the same business details, services and areas across your site, Google Business Profile and directories.
- Trust signals: authors, sources, dates, case studies and mentions on third-party sites.
- AI visibility checks: regular tests of your customers' questions in ChatGPT, Perplexity, Gemini and Google AI Mode.
What AEO is not
AEO does not replace SEO. AI systems mostly draw on pages that already perform well in search. It is also not a single file: tools such as llms.txt are cheap to add but there is no evidence they increase AI citations on their own. We explain this in detail in our article on llms.txt (in Greek).
Who it is for
Businesses whose customers ask questions before they buy: professional services, B2B, healthcare, education, tourism and e-commerce. If people ask an AI assistant "which agency", "which hotel" or "how much does it cost", AEO is how you become part of the answer.
Frequently asked questions
What is the difference between AEO and SEO?
SEO aims at rankings in search results. AEO aims at being the source of an answer in AI systems and featured results. In practice they work together, because answer engines rely mostly on pages with strong SEO.
Is AEO the same as GEO?
Almost. GEO (Generative Engine Optimization) usually refers to generative AI systems such as ChatGPT and Gemini. AEO is a broader term that also covers featured snippets and voice answers.
How do you measure AEO?
By testing the questions your customers ask in ChatGPT, Perplexity, Gemini and Google, recording whether you are cited, and tracking impressions in Search Console.
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