Digital marketing in Greece for international brands

If you are entering the Greek market, or already sell in Greece but get little traction, you need more than a translated website. We help international companies reach Greek customers the way they actually search, compare and buy.

What is different about Greece

  • Search behaviour: Greeks search in Greek, with or without accents, in Greeklish, and with English terms mixed in. Machine-translated pages rarely match these queries.
  • Price comparison: Skroutz is a central part of online shopping in Greece, and many shoppers compare there before buying.
  • Trust signals: Greek reviews, local phone support, cash on delivery and familiar couriers increase conversion.
  • Invoicing: businesses selling in Greece need to comply with myDATA e-invoicing requirements.

How we help

  • Greek keyword research and localised content, not literal translation.
  • Greek pages on your existing site with correct hreflang.
  • Google Ads and Meta campaigns targeted to Greece, in Greek.
  • E-commerce localisation: payments, couriers, Skroutz feeds and myDATA.
  • A single point of contact in English, with monthly reports.

Tourism and hospitality

For international hotel groups and tour operators with properties in Greece, we also handle local SEO, Google Business Profiles in several languages and campaigns by source market.

How a project starts

We begin with a market check: what Greek customers search for in your category, who ranks and advertises today, and what your site shows them. You receive a short written plan with priorities and a realistic timeline. Then we set up tracking, create the Greek pages and launch the first campaigns.

Frequently asked questions

Do I need a Greek version of my website?

If you want to rank for Greek searches, yes. Pages in Greek, written around real Greek queries and linked with hreflang, perform much better than English pages or machine translations.

What is Skroutz?

Skroutz is the largest price comparison and marketplace platform in Greece. Many Greek shoppers compare products and prices there before buying, so a product feed on Skroutz is often important for e-shops.

Can you work with our in-house team or global agency?

Yes. We often act as the local partner for Greece, handling Greek content, campaigns and integrations while your team keeps the overall strategy.

Get a free assessment

Tell us about your business and we will tell you what to fix first. We reply in English or Greek.

Contact us